The success of a business advertising on the radio is largely dependent on its advertising strategy. When a small business partners with us, we take a strategic approach. It starts with us digging into the story and brand behind the business in order to build the best advertising strategy for the company. Our team of marketing experts and AE's almost become like an extension of our radio advertising customers' brands, and they push for success and growth right alongside business owners and managers. Below is a visual representation of just one client's success story with radio advertising.
Small business ownership is full of surprises - and requires a lot of hard work. Buying an existing business doesn't mean guaranteed success; Celebrations Bridal and Formal Wear of Little Falls and St. Cloud, MN turned to a marketing partner to help brand a new ownership of a bridal store that had been operating for 20 years in the small community of Little Falls. That marketing partner happened to be Leighton Media.
There's more to radio advertising than :30 commercials; there's an entire methodology devoted to consistent branding, creating top of mind awareness, and the elements crucial to a bricks and mortar advertising strategy. Two years after the Fellbaum's bought Krousey's Bridal, they began branding on KCLD to reach their target market audience. The power of branding combined with the loyal listeners that comprised the right demographic on that station created a perfect opportunity for Celebrations to continue to tell their story.
Over a year ago, Celebrations marked another milestone in its small business journey by opening its second location in St. Cloud. Radio advertising helped the business continue to spread the message of being the area's premiere choice in wedding and formalwear.